America's Milk Processors and USA TODAY are conducting the 13th annual "Scholar Athlete Milk Mustache of the Year" (SAMMY) 2010 Award Program. The SAMMY 2010 Award Program recognizes outstanding scholar athletes in grade 12. A total of 25 winners will receive $7,500 in college scholarship, an invitation to attend SAMMY 2010 awards weekend, and an opportunity to be pictured in a special congratulatory Milk Mustache ad. From now until March 5, 2010, teachers, coaches, principals, guidance counselors, athletic directors, parents and relatives are encouraged to nominate a student athlete, or students can nominate themselves. Nominees will be judged based on five criteria, academic performance, athletic excellence, leadership, community service, and milk experience. This is a great opportunity for 12th grade student athletes to earn a scholarship and represent our community.